The variations between Google Analytics 4 (GA4) versus Common Analytics (UA)

For these of you which might be used to Common Analytics (UA) you should have seen that Google Analytics 4 (GA4) is radically completely different.

Google Analytics 4 works very in another way from its predecessor. Though it comes with many new options, it has additionally suffered some criticism for perceived bugs and lacking some options from Common Analytics. This weblog will speak about the principle key variations between Google Analytics 4 and Common Analytics.

When will Common Analytics be deprecated?

Google has introduced that Common Analytics will cease processing hits on July 1st, 2023 for traditional UA properties.

Totally different Measuring Fashions

There are important variations between how interactions are captured in Common Analytics and Google Analytics 4.

Common Analytics makes use of a session/pageview measurement, whereas Google Analytics 4 makes use of an occasion/parameter mannequin. Interactions are recorded as occasions. Subsequently all Common Analytics hit sorts grow to be occasions in Google Analytics 4.

You will need to word that occasions are usually not a brand new factor by way of Google Analytics. In addition they appeared in Common Analytics. In Common Analytics every occasion would have an related class, motion, and label. These not exist in Google Analytics 4. The occasions in Google Analytics 4 have occasion parameters which might be extra items of details about the motion (occasion) a consumer took. Plenty of the occasion parameters are despatched robotically, similar to page_title. There’s the choice so as to add extra occasions when wanted.

As the information fashions are very completely different in Google Analytics 4 in comparison with Common Analytics, Google recommends that you just implement new logic when establishing Google Analytics 4.

Elimination of Month-to-month Hit Limits

Common Analytics had a month-to-month restrict of 10 million hits. With Google Analytics 4 we have now seen the removing of month-to-month hit limits. Google Analytics 4 does have a restrict on the variety of completely different occasions that may be captured (500).

Free Connection to BigQuery

Lastly now you can have a free connection to BigQuery. Beforehand solely GA360 clients have been capable of entry BigQuery freed from cost, and this was a serious distinction between the free and paid variations of Google Analytics.

In case you have not used BigQuery earlier than you must strive it out because it allows very giant and sophisticated knowledge units to be queried extraordinarily swiftly. Through the use of Large Question it takes the information out of Google Analytics and permits you to provides you the power to analyse it with out the problem of sampling.

Remaining Ideas

As will be seen from the above there are lots of variations between Google Analytics 4 and Common Analytics. Right here at Koozai we suggest that you just perceive it absolutely earlier than you turn over fully. We additionally suggest creating a brand new property to run alongside Common Analytics. If you want to search out out extra about Google Analytics 4 take a look at our newbie’s information to GA4.

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