Serving to VFX studios pave a path to the cloud | by Netflix Expertise Weblog | Nov, 2022

By: Peter Cioni (Netflix), Alex Schworer (Netflix), Mac Moore (Conductor Tech.), Rachel Kelley (AWS), Ranjit Raju (AWS)

VFX studios world wide create wonderful imagery for Netflix productions. Practically each present that’s produced right now consists of digital visible results, from the creatures in Stranger Issues, to recreating historic London in Bridgerton.

Netflix manufacturing groups work with a worldwide roster of VFX studios (each massive and small) and their artists to create this wonderful imagery. But it surely’s not straightforward: to drag this off, VFX studios must construct and function critical technical infrastructure (compute, storage, networking, and software program licensing), in any other case often known as a “render farm.”

Rendering is the ultimate step within the VFX creation course of, and processing on a render farm typically can take a number of hours to finish only a single body of a present, even when this course of runs on the most recent high-end {hardware}. Many exhibits have wants that exceed 100,000 frames, so mixture rendering time can affect the well timed supply of a present on Netflix.

We’ve discovered that when VFX groups dedicate extra compute capability to rendering, they’re able to deal with extra tasks, iterations, and schedule crunches whereas sustaining on-time deliveries. This in the end leads to extra compelling leisure for Netflix members.

“With out cloud-based rendering, this bold venture wouldn’t have met its focused supply date! Over the past 4 months, cloud-based rendering has accounted for over 50{679035872759b85fc1a3ab54e8d97e300f9dbd4f74a328ca23788e44a9cd2c97} of all frames rendered for the present, and has given the VFX vendor the power to persistently ship 4K UHD EXRs.” — Glenn Kelly, VFX Producer, Dance Monsters

For small and mid-sized VFX studios, scaling up and managing infrastructure is a perennial problem: it takes appreciable capital, technical expertise, and scale to get essentially the most out of a render farm, particularly when constructing out infrastructure on-premises or in a neighborhood datacenter. On the identical time, with VFX complexity and scale calls for by studios like Netflix reaching new ranges, it’s actually arduous for VFX groups to precisely estimate how a lot infrastructure is an excessive amount of (or too little!).

Instance rendering workload over a venture’s lifespan vs the aptitude of on-premises infrastructure (in cores required)

Cloud infrastructure suppliers like AWS provide a sexy choice for VFX rendering with pay as you go pricing, particularly when mixed with value efficient interruptible situations, like Amazon Elastic Compute Cloud (EC2) Spot situations.

However there’s an issue: whereas the cloud has potential to allow extra creativity with enhanced flexibility, VFX studios typically have hassle discovering the technical assets they want in an effort to faucet into the cloud. Each VFX studio has a barely completely different structure and workflow, and a one-size-fits-all answer typically isn’t sufficient to bridge the hole.

Netflix is proud to announce that we now have teamed-up with key companions AWS and Conductor Technologies to offer our numerous roster of VFX studios across the globe with particular entry to important assets that simplify the migration path to cloud infrastructure. Because of these collaborations with AWS and Conductor Applied sciences, VFX studios engaged on Netflix tasks obtain devoted technical help, hands-on options structure engagement, and streamlined fee playing cards for each compute pricing and licensing prices. VFX studios of various sizes and areas can leverage these options to fulfill the distinctive rendering wants of their productions.


AWS supplies a set of companies {that a} VFX studio, no matter dimension, can use to leverage the cloud, together with AWS Thinkbox Deadline, Amazon File Cache, and Render Farm Deployment Kit on AWS (RFDK). Rendering on AWS supplies the pliability to regulate how rapidly a venture is accomplished. As soon as a rendering pipeline is built-in with AWS, studios can scale rendering workloads to 1000’s, and even tens of 1000’s, of cores in minutes. They’ll additionally scale down simply as rapidly as they scale up, offering unbelievable compute elasticity and value management. Netflix is collaborating with AWS to assist VFX studios by connecting them to the perfect AWS assets to assist get their render workloads up and operating on the cloud.

“Cloud expertise has launched new methods for studios and artists throughout the globe to create unbelievable content material,” mentioned Antony Passemard, basic supervisor of Artistic Instruments at AWS. “We stay up for working alongside Netflix to allow entry for extra creators to streamlined infrastructure and high-performance compute energy on the world’s main cloud. This partnership shall be compelling for any firm that wishes to deliver the breadth and depth of the AWS portfolio into their workflows, constructed with the best requirements for safety, velocity, and resilience.”

Conductor Applied sciences

Netflix additionally has a collaboration with Conductor Technologies, a SaaS platform that permits VFX studios to leverage cloud rendering infrastructure by streamlining the transition to cloud-based workflows. Conductor works on three easy ideas: ease of use, collaboration, and optimizing turnaround time. It helps the business’s most generally used software program purposes — through direct plug-ins, and is accessible on multi-cloud platform companies. Moreover, Conductor helps render administration methods — together with AWS Thinkbox Deadline and Pixar’s Tractor.

The collaboration is designed to assist studios of all sizes inside Netflix’s ecosystem faucet into near-infinite compute in a matter of minutes, offload their render workloads, and cut back the overhead of compute and licensing prices with the Netflix and Conductor pricing settlement.

“Netflix has repeatedly confirmed itself a pioneer within the leisure business, and embracing the cloud for rendering at scale furthers this sample. We’re thrilled to assist Netflix cut back limitations to digital content material manufacturing and stay up for seeing what unbelievable worlds are delivered to life because of this,” mentioned Mac Moore, Conductor CEO.

This announcement is simply the beginning, and we hope to broaden the scope of technical options that our VFX studios across the globe can entry as a part of our relationship with these vendor companions and others.

Finally, Netflix is dedicated to supporting a wholesome VFX ecosystem. In establishing this initiative, our aim is to make sure that the studios that work on Netflix productions have entry to the technical assets they should create wonderful tales for our members to take pleasure in. This program is only one instance of the various methods Netflix strives to entertain the world.