Microsoft Dynamics vs. Salesforce: Evaluating CRM Options

The Salesforce and Microsoft logos.
Picture: Rebecca Olason/TechRepublic

Microsoft Dynamics and Salesforce are each industry-leading enterprise utility suites that embody a wide range of helpful enterprise instruments. And whereas the 2 platforms supply answer portfolios that concentrate on completely different enterprise audiences and use circumstances, they overlap of their emphasis on superior buyer relationship administration options and capabilities.

SEE: The Ultimate Guide to Customer Service (TechRepublic Academy)

In case your group is in search of a CRM answer, Microsoft Dynamics and Salesforce are two of the highest choices in the marketplace. However, which one is finest to your group? To information you within the decision-making course of, this product comparability information appears at every CRM’s core options, its execs and cons, and what it is going to value to get began with Microsoft Dynamics versus Salesforce software program.

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What’s Microsoft Dynamics?

The Microsoft logo.
Picture: Microsoft

Microsoft Dynamics is a collection of clever enterprise purposes that improves the operational effectivity of companies. Dynamics options give attention to making companies extra versatile and cost-efficient, particularly with enterprise useful resource planning and buyer relationship administration options. Its CRM instruments enhance gross sales productiveness and advertising effectiveness utilizing enterprise intelligence, marketing campaign administration and social insights on-premises, within the cloud or in a hybrid setup.

What’s Salesforce?

The Salesforce logo.
Picture: Salesforce

Salesforce is an organization that builds cloud-based software program to assist companies uncover and connect with extra prospects, seal extra offers, and supply higher customer support. Its Buyer 360 CRM answer is designed to assist gross sales, commerce, advertising, IT groups and different departments develop relationships not solely with clients but additionally with staff. Past conventional CRM, Salesforce can also be generally used for app improvement and massive knowledge analytics by way of Tableau.

Microsoft Dynamics vs. Salesforce: Comparability desk

  Microsoft Dynamics Salesforce
Gross sales forecasting Sure Sure
Lead administration Sure Sure
Gross sales efficiency administration No Sure
Reporting Sure Sure
E-commerce integrations Add-on or third-party plug-ins Add-on
Deployment On-premises, cloud or hybrid Cloud
Pricing Begins at $50 Begins at $25

Microsoft Dynamics vs. Salesforce: Function comparability

Gross sales and advertising

Microsoft Dynamics makes use of a linked gross sales and advertising answer to lift gross sales and engagement for its clients no matter their funnel stage. It achieves this utilizing unified knowledge, productiveness and collaboration instruments.

Dynamics customers can visualize buyer knowledge and use synthetic intelligence to tell their selections. Customers can personalize and predict buyer intent, velocity up gross sales and advertising, automate the gross sales course of, enhance productiveness, and empower and coach groups in actual time.

SEE: Salesforce Trade Clouds: GM talks new merchandise and which verticals are subsequent on their roadmap (TechRepublic)

Salesforce approaches gross sales and advertising by way of two merchandise: Sales Cloud and Marketing Cloud. Gross sales Cloud optimizes effectivity and lowers prices utilizing knowledge, intelligence and automation. It helps its clients obtain their objectives with alternative administration, gross sales automation and forecast administration.

Advertising and marketing Cloud permits its customers to win clients and have extra environment friendly engagements by way of data-first digital advertising. Customers can automate engagement throughout channels, use clever insights to optimize advertising efficiency and personalize moments utilizing real-time knowledge from Salesforce Genie Buyer Cloud.

Customer support

Microsoft Dynamics delivers distinctive buyer journeys by way of an clever contact heart answer that permits customers to personalize buyer experiences, elevate worker effectiveness and optimize service operations. It strengthens buyer connections by delivering omnichannel service, resolving buyer points sooner, enhancing case administration and evolving subject service administration.

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However, Salesforce gives Service Cloud, a single platform for its customers to maximise return on funding and enhance effectivity, from the contact heart to the sector. By way of options corresponding to automation and case administration, Service Cloud scales each course of and personalizes every engagement with synthetic intelligence.

Commerce

With Microsoft Dynamics digital commerce options, customers can supply a singular commerce expertise and adapt it to the various buying wants of their clients. Extra particularly, Dynamics 365 makes it doable to attach the bodily and digital buying channels clients use to make buying seamless. It additionally infuses intelligence throughout gross sales and retail knowledge, improves agility for higher adaptation and streamlines commerce operations.

SEE: The Ultimate Shopify & E-commerce Expert Bundle (TechRepublic Academy)

Salesforce gives Commerce Cloud to maximise firms’ income by way of versatile instruments and automation. Its clever suggestions are generated by way of AI and are particularly helpful for rising conversions. Commerce Cloud merchandise embody B2B Commerce, Order Administration for cost-cutting and driving progress, Commerce Market, and Funds.

Integrations

Each options present huge integration choices to their clients. Nonetheless, Microsoft Dynamics’ means to effectively combine administration software program throughout the departments, divisions and places of a corporation makes it a preferred alternative for big and scaling organizations. Moreover, considered one of Microsoft Dynamics’ standout integrations is its full integration with the Microsoft Workplace suite.

As for Salesforce, its newest integrations embody Tableau and Slack to enhance real-time visualizations and collaboration respectively. These integrations specifically transfer Salesforce a step nearer to satisfying the wants of its customers by way of one tech stack. The Tableau integration gives customers on the spot entry to buyer analytics and visualizations to make sure they make the correct selections a lot sooner; the Slack integration goals to simplify processes and collaboration to minimize organizational silos amongst groups.

Microsoft Dynamics execs and cons

Professionals

  • Integrations with Microsoft merchandise make it a seamless answer for groups which are already subscribed to different Microsoft merchandise.
  • The low-code platform makes Dynamics easy to make use of and configure.
  • Customization is straightforward utilizing .NET, HTML and Java.
  • Dynamics is extremely scalable to fulfill consumer wants, whether or not scaling up or cutting down.
  • Dynamics has full compliance with GDPR and different laws, because it leverages high-quality safety requirements from the Azure platform.

Cons

  • The minimal subscription value is greater than Salesforce.
  • There aren’t any gross sales efficiency administration, accomplice administration or time monitoring options.

Salesforce execs and cons

Professionals

  • Clients get pleasure from not solely a product however an entire ecosystem of options.
  • Salesforce consists of plans appropriate for small companies and startups.
  • Its automation and AI-infused options allow firms to generate extra detailed, data-driven insights.
  • Salesforce gives in depth out-of-the-box performance.

Cons

  • It’s simple for customers to over-customize their Salesforce options, making them needlessly complicated and ineffective for core enterprise capabilities.
  • No on-premises server deployment is offered, as Salesforce is totally cloud-based.

Microsoft Dynamics and Salesforce pricing

Microsoft Dynamics covers a large scope of enterprise areas and is individually priced for every of these areas. Its lowest-priced answer package deal begins at $50 per consumer per thirty days. For extra data on Microsoft Dynamics’ pricing breakdown for various options and industries, you’ll be able to go to its pricing web page.

Equally, Salesforce pricing is predicated on each merchandise and add-ons. While you select an version, you get a bundle of a few of the hottest Salesforce options in a single package deal. Add-ons give customers the flexibility to customise their CRM options to appreciate their desired product. The bottom-priced Salesforce product package deal begins at $25 per consumer per thirty days. Discover Salesforce’s pricing web page to find out which product or answer most closely fits your wants.

Which is healthier: Salesforce or Microsoft Dynamics?

These two high merchandise within the CRM area are well-developed options on their very own however are much more superior when you think about the quite a few third-party integrations every answer gives. In different phrases, they’re each nice options with enterprise-level options.

Microsoft Dynamics would be the better option in case you are a bigger, established enterprise or when you already use Microsoft Workplace and different merchandise within the Microsoft ecosystem. Microsoft Dynamics situations are applied with the assistance of third-party reselling and consulting companions. Its devoted focus in your particular implementation makes Dynamics a high consideration for most of the greatest and most complicated enterprises.

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Salesforce serves companies of all sizes and is especially useful to clients that wish to take advantage of in depth integrations, an ecosystem that goes past CRM, superior automations and/or AI capabilities. Moreover, it could show extra engaging to smaller and youthful firms on account of its decrease beginning worth.

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